Sony launches new BRAVIA XR TV series in UAE

Sony Middle East & Africa has launched the new TV series BRAVIA XR in the United Arab Emirates. Movie buffs, gamers, sports fans and other viewers can enjoy the most immersive viewing experiences, with incredibly deep blacks and vibrant colors, as well as beautifully natural midtones with almost no lens flare or haloing around the lenses. highlights.

Speaking at the launch, Jobin Joejoe, Deputy Managing Director, Sony MEA, said: “With the new BRAVIA XR TV series, Sony reaffirms its commitment to filling the world with emotion, through the power of creativity and technology, creating the best visual experience possible. We are delighted that our customers in the region will experience this unparalleled picture and sound quality, especially for entertainment, sports and gaming content. As the popularity of video on demand (VOD ), streaming platforms and gaming has increased, the new BRAVIA XR lineup meets viewers’ needs for an enhanced home entertainment experience.

The new BRAVIA XR series includes MASTER Series OLED (QD-OLED), A95K, 4K Mini LED X95K, OLED, X80K, Full Array X90K and other 4K LED models.

Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls the X95K Series’ latest generation Mini LED backlight for incredible brightness. The XR Cognitive Processor also powers Sony’s new A95K OLED (QD-OLED) series with XR Triluminos Max, which offers the widest color palette and reproduces naturally beautiful shades and hues. With millions of individual self-illuminating pixels, the A95K delivers more color than ever before for a whole new viewing experience.

Immersive Home Entertainment

The BRAVIA XR Series TVs deliver an incredible sound experience, matching sound to onscreen images, thanks to enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models. Additionally, the range also includes new features that personalize and enhance home entertainment. Sony and Netflix together launched Netflix’s Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and movies look like the creator, in all conditions. Even better, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the on-screen image quality to better align with the video creator’s original vision.

Perfectly designed for gamers

Gamers can breathe a sigh of relief, as all 2022 BRAVIA XR TVs are also designated “Perfect for PlayStation5”, which includes two features exclusive to PS5® – Auto HDR Tone Mapping and Auto Genre Picture Mode5. Only BRAVIA XR TVs automatically adjust and optimize the picture to the best settings for the PlayStation®5 console, whether it’s being used for gaming or watching a movie.

A winning match for sports fans

Sports fans can be immersed in their favorite football matches. The new BRAVIA XR TVs, featuring the world’s first XR Cognitive Processor, use an all-new processing method that goes beyond conventional AI, designed to replicate the way humans see and hear.

Spatial sound mapping

Movie buffs who spend more time at home watching their favorite movies and shows will appreciate Sony’s 360-degree spatial sound mapping. This new frontier in spatial sound technology calibrates sound to the chosen viewing room, creating multiple optimally placed phantom speakers for a wider, more immersive cinematic sound field.

With Acoustic Center Sync, a BRAVIA XR TV acts as the center channel with the home theater system or soundbar as part of the 360 ​​Spatial Sound Mapping setup, allowing the sound to perfectly match what is being heard. on the screen.

Sports fans will appreciate Sony’s new BRAVIA XR TVs, as they are perfectly matched to a range of Sony audio products, such as the HT-A9 home theater system or the HT-A7000 and HT-A5000 soundbars.

New experiences with the BRAVIA CAM

It doesn’t matter where you are in a room, thanks to the Sony BRAVIA CAM which recognizes the location of the viewers and increases the sound and picture accordingly. BRAVIA CAM also offers gesture controls, video chat and many other fun new experiences, so users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before.

BRAVIA CORE is now available

With the BRAVIA CORE VOD app, movie fans can now enjoy up to 10 current releases and up to 24 months of unlimited streaming of dozens of additional movies with the purchase of a BRAVIA XR TV. With BRAVIA XR, Pure Stream™ and IMAX® Enhanced technology, content is streamed with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional home movie viewing experience.

The new BRAVIA XR 2022 TVs are available in different sizes ranging from 43 inches to 85 inches. For more information on the new Sony BRAVIA XR TV models, go here. In addition, below is the price range of the new 2022 BRAVIA XR TV models:

Mini-LED BRAVIA XR 4K 9,000 MAD to 21,000 MAD

BRAVIA 4K LED 1,500 MAD to 10,000 MAD

BRAVIA XR Full Array LED 4,000 MAD to 11,000 MAD

OLED BRAVIA XR 6,000 MAD to 13,000 MAD

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