IHG Hotels & Resorts invites all its customers to stay like a star and launches “Bin Baz Experience”

  • The partnership is launched as part of the global “Guest How You Guest” campaign which celebrates that no two guests are the same and that guests can be themselves at an IHG property
  • The “Bin Baz Experience” offers everything the social media celebrity would like to enjoy during a hotel break

Dubai, United Arab Emirates: IHG Hotels & Resorts today announced its partnership with Dubai-based social media star Bin Baz as part of the launch of its global “Guest How You Guest” campaign – which aims to amplify loyalty to life’s journey moments and celebrating individuality – encouraging guests to be themselves.

Celebrities are experts when it comes to living that hotel life, turning guest rooms into personal sanctuaries as they travel the world. IHG Hotels & Resorts is now sharing this expertise in an effort to show the world that there is no one way to travel and that everyone is welcome to travel on their own terms.

IHG partners with diverse and exceptional talent around the world to deliver unique staycations and celebrity hospitality experiences, which give fans a chance to travel like stars, as part of its all-new loyalty program IHG One Rewards. The series aims to forge a deeper connection with current members and a new generation of travelers. Every celebrity partnership is designed to remind people how great it is to be taken care of as a guest and when it comes to travel, it’s not a one-size-fits-all solution. So whether it’s being invited over like a glamorous celebrity or sleeping alone in that king size bed, IHG passionately believes that when people are cared for, they feel free to be themselves and to get the most out of their travel experiences.

Social media personality Bin Baz has over 5 million followers and is known for posting hilarious short clips that ridicule everyday life in the Emirates. Now he has worked with the hotel group to design his perfect guest experience, which fans can book and experience at Hotel Indigo Dubai Downtown and Crowne Plaza Dubai Marina by November 19, 2022.

Features of the “Bin Baz Experience” include a curated Spotify playlist with hits guaranteed to put him in a good mood, board games he likes to play with friends, and a special room service menu influencer favorites like acai bowls and shakshuka.

Haitham Mattar, Managing Director India Middle East and Africa IHG, said, “At IHG Hotels & Resorts, we make room to pamper all types of travellers. Our collaboration with Bin Baz allows us to bring this idea to life in a special way and deliver a unique experience that our customers will enjoy and remember.”

Bin Baz commented, “I’ve traveled all over the world and stayed in amazing places, but I’ve never had the opportunity to make them my own. That’s why I jumped at the chance to design my own personalized guest experience with IHG Hotels & Resorts. They provided my favorite music, food, and activities so I could relax and really enjoy my time with them. It’s exciting to know that other people can book and enjoy my guest experience as much as I do, but also that if my favorite things aren’t your favorites, IHG can cater to all of their tastes and preferences. guests.

A list of the best things to do in the room will allow guests to spend their days sightseeing in the area, as Bin Baz would, before enjoying his favorite dinner of Arabic cuisine and an evening playing games. board games.

The experience closely matches the preferences of UAE hotel guests, who were surveyed in a pan-Arab survey. Survey results from the United Arab Emirates revealed that the three most popular features of a hotel stay are facilities (swimming pool, sauna) at 62%, room service (53%) and entertainment options (49%).

The survey aimed to explore the preferences and desires of guests during hotel stays. The company’s latest global campaign, Invited How you are invited, is a celebration of hotels and a break from having to do everything. Exploring further on how the UAE likes to stay in hotels, the research showed that 20% like to change for dinner to look their best, which Bin Baz also makes sure to do when staying in hotel.

Earlier this year, IHG launched IHG One Rewards – the brand’s new loyalty program – giving members more choice, value and richer rewards than ever before. The redesigned loyalty program connects IHG One Rewards members to IHG Hotels & Resorts’ growing portfolio of 6,000 hotels and 17 brands, including one of the world’s largest luxury and lifestyle collections.

To book the “Bin Baz Experience”, visit Offers & Promotions

To learn more about the IHG One Rewards program and how to apply, visit ihg.com/one.

Note: The research was conducted online between 9/14/22 and 9/23/22, resulting in a panel of 7,060 adults in 9 markets. All research adheres to the MRS Code of Conduct and Guidelines.

-Ends-Shorty Award nominated Dubai-based influencer and personality, Bin Baz

About IHG®

IHG Hotels and Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, whose goal is to provide true hospitality for good.

With a family of 17 hotel brands and IHG One Rewards, one of the largest hotel loyalty programs in the world, IHG has more than 6,000 hotels open in more than 100 countries, and more than 1,800 under development.

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  • InterContinental Hotels Group PLC is the holding company of the group and is incorporated and registered in England and Wales. Approximately 325,000 people work in IHG hotels and corporate offices around the world.

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